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2013 October

Dena Snyder is officially now Dena Rutter

It’s official. After multiple visits to the Social Security office and the DMV, an updated passport and business cards, my name has changed to Dena Rutter.

Millennials face new battles when sticking to an old tradition.

With how connected we are to technology, Millennials face new battles when sticking to the tradition of taking your husbands name. Last August I married Derek Rutter and was excited to take his name. Little did I know all of the challenges you face when taking your husband’s name. I decided to change my business name from Dena Snyder Design to Dena Rutter Design. One trip to the register of deeds and some paperwork took care of that.

As a graphic designer, I jumped at the chance to update my business card. A fresh look in print, no problem. The next step was a bit daunting, I needed to get my name changed in cyber space. I needed to have my website show up under my new business name. I didn’t want to confuse new clients, so I needed to send them to the new we address: I’ve been building SEO for a few years with, and I decided to keep my site on that page so I wouldn’t lose my ranking. I set up a few forwarding addresses to this domain, that way when people type in the new address into the browser bar, it sends them to the existing site. I also needed to set up  an email alias with gmail, I wanted all of my correspondence to be from  I made a few graphic updates to my site and viola, I’m in business.

I think the most effective tool of this rebrand is the graphic email signature  pictured below. I decided to use this signature graphic to communicate what was happening with my name, knowing it would be on all of my correspondences.

Keep following the blog as I start to rework my personal branding.

Dena Snyder Graphic Design Asheville


Building a Brand for Emily Nichols

Last month I had the opportunity to work with Asheville photographer Emily Nichols on her brand design. She needed a brand that could mark her work and elevate her business. She has many passions, and she is able to incorporate her photography into many of them. This brand need to reflect her multi faceted talent.

A logo was formed by finding a fluid connecting line between her initials. This creates a dynamic focal point that is reinforced by the bold background. Overlapping circles blend to create a beautiful harmony of colors. Similar to a way that an enveloped would be sealed by way, the mark is reversed out, leaving a playful edge.

What’s the perfect logo for watermarking your photography?

This mark’s circular shape can be branded in multiple ways. The background can also be removed for a subtle and simplistic mark. Emily is out photographing in the community often, it was crucial that she be able to mark this work to build her brand awareness.

Take a peek at Emily’s site to see her branding and photography skills in action.