Sawtooth is the latest endeavor from Katie Bray, the mastermind behind Solarize Asheville. This Asheville-based consulting firm is focused on project management and market innovation in the clean energy sector. This logo was designed to be clean, modern, and bold. Sawtooth will be the umbrella company for many future campaigns. Katie really wanted this logo to be hip and iconic, I chose a strong color palate and incorporated a play on negative space to make the brand memorable. The play on negative space also keeps the logo needs to be highly scalable and prominent when reduced down to black and white. The geometric lines are reminiscent of both the Sawtooth Mountain Range where Katie grew up and also the sawtooth solar panel roof line.