Asheville photographer, Emily Nichols, needed a brand that could mark her work and elevate her business. She has many passions, and she is able to incorporate her photography into many of them. This brand need to reflect her multifaceted talent.
A logo was formed by finding a fluid connecting line between her initials. This creates a dynamic focal point that is reinforced by the bold background. Overlapping circles blend to create a beautiful harmony of colors. Similar to a way that an enveloped would be sealed by way, the mark is reversed out, leaving a playful edge. This mark’s circular shape can be branded in multiple ways. The background can also be removed for a subtle and simplistic mark. Emily is out photographing in the community often, it was crucial that she be able to mark this work to build her brand awareness.