Equinox is a design and planning consulting firm that provides a full range of sustainable solutions for design, planning, and ecological monitoring. The goal of this project was to design a new brand for the company and a website that was sophisticated, yet down to earth website that showcased their services and expertise.
It was important to Equinox to design a brand that was flexible for a variety of applications and audiences. . The brand design needed to appeal to both corporations and to homeowners. The concept of designing a mark where water meets land speaks is all encompassing to elements that Equinox works to protect and replenish.
The new website showcases the new brand design and offers a more intuitive user experience. Anna Raddatz was a collaborator on this project who worked on the messaging and overhaul of the site content. Together, we worked directly with Equinox to streamline the site content and create more direct paths to getting potential clients to the right information. Jason Johnson, of FullSteam Labs, headed the development of this custom wordpress theme, brought the design by providing a unique interactive experience.
See full site at equinoxenvironmental.com