This brand was designed for Market Connections’ client Sally Spiegel. Sally is a project manager for home construction projects. Her excellent managerial skills, design sensibility, and straight forward communication skills make her vital role of the building process.
When we set our goals for Sally’s logo, we knew she needed an identity that reflected her quirky personality. Creative Director, Brad Campbell and I felt strongly about designing a brand that immediately convey the industry she is in to her audience. The solution was to combine both Sally’s name and imagery to create a mark that could be applied in a variety of applications. Adjusting the height of typography gives this brand personality and represents the integral role she plays in the building process. Seeing this brand design in Asheville is iconic and is easily remembered.