I worked on the overall image and branding of LoLo, a new digital Local Loyalty program launching here in Asheville, NC. The rest of the site uses the latest web trends, including parallax scrolling, and a responsive framework. This site needed to be designed for the mobile device, and using a responsive website design guaranteed that all of the information would be included and optimized on the mobile site.
I collaborated with Pollinate Collaborations, who nailed the messaging and determined that the site needed to be fun, sophisticated, and hip. This website is the perfect candidate for parallax scrolling. When you scroll down the page, the LoLo comes to life with small morsels of information that are attractive and easy to read. Find out more about the process of branding a tech start up on my blog.