I worked with Noble Hard Cider to develop a label design system for 7 flavors of cider. The labels feature strong typography, bold eye-catching shapes, and witty characters that are not your typical nobles.
Unlike many traditional hard cider companies, Noble wanted to have a playful label that was full of personality, more like a design for craft beer packaging. Working with illustrator Saro Lynch, we brought the owners’ characters and their stories to life.
Each flavor started with a 750ml bottle design and then was modified for smaller bottles to fit in their four pack.