Babel Consultants needed a consistent look to and a printed promotional piece to work as a leave behind. Their brand design needed to be friendly and energetic, yet clean and professional.
I designed a logotype and a strong color pallet helps keep the branding strong and recognizable. The bright mustard color that is used consistently through out the brochure pulls the eye in and is the foundation of the brand. Century Gothic’s rounded open letters create nice symmetry in the logotype and gives the piece a clean modern look. Incorporating an edgy graphic treatment of the Tower of Babel in the background, helps reinforce the company name and concept.