Recently FullSteam Labs Saro Lynch Thomason and I teamed up to design a logo for the new Asheville based business Sawtooth. Sawtooth is the latest endeavor from Katie Bray, the mastermind behind Solarize Asheville. This Asheville-based consulting firm is focused on project management and market innovation in the clean energy sector.
This logo was designed to be clean, modern and bold. Sawtooth will be the umbrella company for many future campaigns. The logo needs to be highly scalable and prominent when reduced down to black and white. The geometric lines are reminiscent of both the Sawtooth Mountain Range where Katie grew up and also the sawtooth solar panel roof line.