Blue Ridge Pharmacy knew they wanted to do a rebrand and name change for their community pharmacy. Dena Rutter Design was hired to spearhead the naming, branding, and marketing while their new location was being built.
Over the course of a year, a new name was selected by the team and the brand Sona was created. Major components of the brand included; exterior and interior signage, guidance with interior finishes and design, new collateral and paper products (ranging from bags to packaging), and a website design.
The site was developed by Treetop Interactive.
Visit the site at sonapharmacy.com
Smoky Park Supper Club is the largest shipping container restaurant in the country. The goal was to design a website that showcased the architecture, the atmosphere, and the different events happening on their grounds.
The solution include custom features like an events calendar, masonary blog feed, and announcement banner that is easy to update for the Smoky Park team. The design is as elegant on a mobile device as it is on a desktop. This site was a collaborative effort with development partner Fullsteam Labs.
View the site at smokypark.com
Equinox is a design and planning consulting firm that provides a full range of sustainable solutions for design, planning, and ecological monitoring. The goal of this project was to design a new brand for the company and a website that was sophisticated, yet down to earth website that showcased their services and expertise.
It was important to Equinox to design a brand that was flexible for a variety of applications and audiences. . The brand design needed to appeal to both corporations and to homeowners. The concept of designing a mark where water meets land speaks is all encompassing to elements that Equinox works to protect and replenish.
The new website showcases the new brand design and offers a more intuitive user experience. Anna Raddatz was a collaborator on this project who worked on the messaging and overhaul of the site content. Together, we worked directly with Equinox to streamline the site content and create more direct paths to getting potential clients to the right information. Jason Johnson, of FullSteam Labs, headed the development of this custom wordpress theme, brought the design by providing a unique interactive experience.
See full site at equinoxenvironmental.com
A website design for JB Media group, an internet marketing and SEO firm in Asheville, North Carolina. JB Media recently rebranded and needed a website that showcased their new brand, growing team, and services they offer. They wanted the site to be reflective of their personality, while still looking professional. It was also important to design the webpages to have strong hierarchy in typography to break up the large amount of content that needed to live on each page.
Complimentary brand colors and stunning photography were implemented to add an element of fun. The colors were integrated in service title cards, parallax panels, and also in the interactive team page design.
The team and office photos were taken by photographer Mike Belleme and the logo was designed by Richard Norris with Project 13. I partnered with Julien Melissas of JM Labs for custom wordpress development. This site is designed uses a responsive bootstrap framework.
Visit the site at: jbmediagroupllc.com.
I worked on the overall image and branding of LoLo, a new digital Local Loyalty program launching here in Asheville, NC. The rest of the site uses the latest web trends, including parallax scrolling, and a responsive framework. This site needed to be designed for the mobile device, and using a responsive website design guaranteed that all of the information would be included and optimized on the mobile site.
I collaborated with Pollinate Collaborations, who nailed the messaging and determined that the site needed to be fun, sophisticated, and hip. This website is the perfect candidate for parallax scrolling. When you scroll down the page, the LoLo comes to life with small morsels of information that are attractive and easy to read. Find out more about the process of branding a tech start up on my blog.
The challenge? Developing a dynamic and colorful brochure for Asheville Community Theatre that incorporates functional calendars and show detailed information.
As lead designer on the 2014 Season marketing materials, I was given the opportunity to design the show posters and season brochure for six plays and musicals. I decided to design a logo for each show that is iconic and representative of the time period and personality of the play.
The brochure features all of the shows and is used to sell tickets and passes to the performances. I decided to represent all of the shows on the cover and treated them in a retro sign fashion. Reminiscent of a street in Nashville or New York, these colorful signs add a pop of color and interest to the cover. The bold inside follows the same style as the posters and cover.
The 2012 Annual Report for The Community Foundation of Henderson County is a printed piece that features inspiring stories and original photography. I enjoyed art directing and designing this project from concept to final product. This was a collaborative project with creative director Brad Campbell and an amazing photographer, Mike Belleme. This year, The Community Foundation hit a milestone of thirty years. We set out to create a piece that celebrates the past 30 years and informs readers of the Foundation’s achievements along the way.
The circle was incorporated as a graphic element to represent the ongoing nature of the Community Foundation’s work. Having the graphic circle physically in the photo created the perfect canvas for highlighting the Foundation’s achievements. It was the perfect element to include in the infographics that are sprinkled throughout the 42 page book.
See the piece in it’s entirety online.
This ad was designed for the publication WNC Magazine for a real estate development, Lonesome Valley in Cashiers. This was a team effort with Market Connections Creative Director Brad Campbell and photographer Kevin Meechan. The real estate development is home to the largest box canyon East of the Mississippi and the famous Canyon Kitchen. This ad showcases their beautiful backdrop and carries the message of the simple lifestyle that they promote in their community. The main valley image was arresting and the perfect companion to the headline.
Brand design for Asheville’s established green home builders, Blue Ridge Energy Systems. I worked with creative director Brad Campbell to design this beautiful identity. This perfect solution combines the imagery of a house with natural elements from the forest. This design features a successful play on negative space and aged burnt textures that add personality and charm.
In 2011 this logo design received a Silver Addy Award in Asheville, NC.
This brand was designed for Market Connections’ client Sally Spiegel. Sally is a project manager for home construction projects. Her excellent managerial skills, design sensibility, and straight forward communication skills make her vital role of the building process.
When we set our goals for Sally’s logo, we knew she needed an identity that reflected her quirky personality. Creative Director, Brad Campbell and I felt strongly about designing a brand that immediately convey the industry she is in to her audience. The solution was to combine both Sally’s name and imagery to create a mark that could be applied in a variety of applications. Adjusting the height of typography gives this brand personality and represents the integral role she plays in the building process. Seeing this brand design in Asheville is iconic and is easily remembered.