Blue Ridge Pharmacy knew they wanted to do a rebrand and name change for their community pharmacy. Dena Rutter Design was hired to spearhead the naming, branding, and marketing while their new location was being built.
Over the course of a year, a new name was selected by the team and the brand Sona was created. Major components of the brand included; exterior and interior signage, guidance with interior finishes and design, new collateral and paper products (ranging from bags to packaging), and a website design.
The site was developed by Treetop Interactive.
Visit the site at sonapharmacy.com
Southside Woodworks is a social enterprise that creates beautiful crafted goods, while providing sustainable employment for low-income residents of Asheville. When they started mapping out their business plan, they knew they needed a powerful brand and help telling their story. Working with Leanna Miller, we created a brand that not only had a bold strong look, but a voice that could be used to communicate their mission across all marketing efforts.
The logo was literally built out of boards, to represent the nature of their products. This flat black and white approach allows for the brand to be easily transferred into a variety of mediums, including burnt onto their wooden products.
The website design was a simple solution created on SquareSpace, which allowed for the start-up to remain budget conscious in the early stages of it’s development. Impactful imagery of the craftsmen and messaging is used throughout the site to communicate that they are mission focused, working to better the community.
Equinox is a design and planning consulting firm that provides a full range of sustainable solutions for design, planning, and ecological monitoring. The goal of this project was to design a new brand for the company and a website that was sophisticated, yet down to earth website that showcased their services and expertise.
It was important to Equinox to design a brand that was flexible for a variety of applications and audiences. . The brand design needed to appeal to both corporations and to homeowners. The concept of designing a mark where water meets land speaks is all encompassing to elements that Equinox works to protect and replenish.
The new website showcases the new brand design and offers a more intuitive user experience. Anna Raddatz was a collaborator on this project who worked on the messaging and overhaul of the site content. Together, we worked directly with Equinox to streamline the site content and create more direct paths to getting potential clients to the right information. Jason Johnson, of FullSteam Labs, headed the development of this custom wordpress theme, brought the design by providing a unique interactive experience.
See full site at equinoxenvironmental.com
I worked on the overall image and branding of LoLo, a new digital Local Loyalty program launching here in Asheville, NC. The rest of the site uses the latest web trends, including parallax scrolling, and a responsive framework. This site needed to be designed for the mobile device, and using a responsive website design guaranteed that all of the information would be included and optimized on the mobile site.
I collaborated with Pollinate Collaborations, who nailed the messaging and determined that the site needed to be fun, sophisticated, and hip. This website is the perfect candidate for parallax scrolling. When you scroll down the page, the LoLo comes to life with small morsels of information that are attractive and easy to read. Find out more about the process of branding a tech start up on my blog.
Sawtooth is the latest endeavor from Katie Bray, the mastermind behind Solarize Asheville. This Asheville-based consulting firm is focused on project management and market innovation in the clean energy sector. This logo was designed to be clean, modern, and bold. Sawtooth will be the umbrella company for many future campaigns. Katie really wanted this logo to be hip and iconic, I chose a strong color palate and incorporated a play on negative space to make the brand memorable. The play on negative space also keeps the logo needs to be highly scalable and prominent when reduced down to black and white. The geometric lines are reminiscent of both the Sawtooth Mountain Range where Katie grew up and also the sawtooth solar panel roof line.
Babel Consultants needed a consistent look to and a printed promotional piece to work as a leave behind. Their brand design needed to be friendly and energetic, yet clean and professional.
I designed a logotype and a strong color pallet helps keep the branding strong and recognizable. The bright mustard color that is used consistently through out the brochure pulls the eye in and is the foundation of the brand. Century Gothic’s rounded open letters create nice symmetry in the logotype and gives the piece a clean modern look. Incorporating an edgy graphic treatment of the Tower of Babel in the background, helps reinforce the company name and concept.
Asheville photographer, Emily Nichols, needed a brand that could mark her work and elevate her business. She has many passions, and she is able to incorporate her photography into many of them. This brand need to reflect her multifaceted talent.
A logo was formed by finding a fluid connecting line between her initials. This creates a dynamic focal point that is reinforced by the bold background. Overlapping circles blend to create a beautiful harmony of colors. Similar to a way that an enveloped would be sealed by way, the mark is reversed out, leaving a playful edge. This mark’s circular shape can be branded in multiple ways. The background can also be removed for a subtle and simplistic mark. Emily is out photographing in the community often, it was crucial that she be able to mark this work to build her brand awareness.
Brand design for Asheville’s established green home builders, Blue Ridge Energy Systems. I worked with creative director Brad Campbell to design this beautiful identity. This perfect solution combines the imagery of a house with natural elements from the forest. This design features a successful play on negative space and aged burnt textures that add personality and charm.
In 2011 this logo design received a Silver Addy Award in Asheville, NC.
This brand was designed for Market Connections’ client Sally Spiegel. Sally is a project manager for home construction projects. Her excellent managerial skills, design sensibility, and straight forward communication skills make her vital role of the building process.
When we set our goals for Sally’s logo, we knew she needed an identity that reflected her quirky personality. Creative Director, Brad Campbell and I felt strongly about designing a brand that immediately convey the industry she is in to her audience. The solution was to combine both Sally’s name and imagery to create a mark that could be applied in a variety of applications. Adjusting the height of typography gives this brand personality and represents the integral role she plays in the building process. Seeing this brand design in Asheville is iconic and is easily remembered.