Blue Ridge Pharmacy knew they wanted to do a rebrand and name change for their community pharmacy. Dena Rutter Design was hired to spearhead the naming, branding, and marketing while their new location was being built.
Over the course of a year, a new name was selected by the team and the brand Sona was created. Major components of the brand included; exterior and interior signage, guidance with interior finishes and design, new collateral and paper products (ranging from bags to packaging), and a website design.
The theme for the 2014 Annual Report Design for Asheville nonprofit Green Opportunities is moving forward. The organization wanted to highlight the transition in leadership, their new space, The Edington Center, and the innovative work training programs they provide to their clients.
Arrow graphics in an accent color were incorporated throughout the piece to tie in the theme “Moving forward”. Strong photography and content pullouts were used to highlight programs and the client’s and nonprofit’s achievements during the year.
This was the second season I created the poster designs for Asheville community Theatre. The posters start with a strong typographic design and iconic illustrated imagery inspired by the show. I crafted each illustration in the same style and was consistent and using the same color palette. This helps reinforce the ACT brand and ensures that these posters will look like a cohesive set when displayed on the outside wall.
Babel Consultants needed a consistent look to and a printed promotional piece to work as a leave behind. Their brand design needed to be friendly and energetic, yet clean and professional.
I designed a logotype and a strong color pallet helps keep the branding strong and recognizable. The bright mustard color that is used consistently through out the brochure pulls the eye in and is the foundation of the brand. Century Gothic’s rounded open letters create nice symmetry in the logotype and gives the piece a clean modern look. Incorporating an edgy graphic treatment of the Tower of Babel in the background, helps reinforce the company name and concept.
This electronic music poster design was for Asheville DJ, Sloan Wolf. I used a bold line patterns and limited color palate that compliments the classic typeface. I was inspired to use this strong color palate after seeing the Black Angels concert at the Grey Eagle. I loved crafting the movement and repetition of the lines in this piece. This design is striking and informative, everything a poster needs to be.
The challenge? Developing a dynamic and colorful brochure for Asheville Community Theatre that incorporates functional calendars and show detailed information.
As lead designer on the 2014 Season marketing materials, I was given the opportunity to design the show posters and season brochure for six plays and musicals. I decided to design a logo for each show that is iconic and representative of the time period and personality of the play.
The brochure features all of the shows and is used to sell tickets and passes to the performances. I decided to represent all of the shows on the cover and treated them in a retro sign fashion. Reminiscent of a street in Nashville or New York, these colorful signs add a pop of color and interest to the cover. The bold inside follows the same style as the posters and cover.
The 2012 Annual Report for The Community Foundation of Henderson County is a printed piece that features inspiring stories and original photography. I enjoyed art directing and designing this project from concept to final product. This was a collaborative project with creative director Brad Campbell and an amazing photographer, Mike Belleme. This year, The Community Foundation hit a milestone of thirty years. We set out to create a piece that celebrates the past 30 years and informs readers of the Foundation’s achievements along the way.
The circle was incorporated as a graphic element to represent the ongoing nature of the Community Foundation’s work. Having the graphic circle physically in the photo created the perfect canvas for highlighting the Foundation’s achievements. It was the perfect element to include in the infographics that are sprinkled throughout the 42 page book.