Blue Ridge Pharmacy knew they wanted to do a rebrand and name change for their community pharmacy. Dena Rutter Design was hired to spearhead the naming, branding, and marketing while their new location was being built.
Over the course of a year, a new name was selected by the team and the brand Sona was created. Major components of the brand included; exterior and interior signage, guidance with interior finishes and design, new collateral and paper products (ranging from bags to packaging), and a website design.
The site was developed by Treetop Interactive.
Visit the site at sonapharmacy.com
Local tech company needed and updated look and refresh on their website design. Specializing in tech solutions for connecting volunteers to causes, Galaxy Digital provides tools that connect volunteers to causes and helps track their impact.
The main goal of the website was to market Get Connected, their software, to four distinct audiences. For this reason, the website design incorporated special pages with tailored content for Volunteer Centers, United Ways, Universities and Colleges, and Businesses.
This design introduced a new clean flat look and style guide that was inline with their software. Clear calls to action through out the site encourages visitors to request a demo.
The site was a custom WordPress solution developed by Julien Melissas of Craftpeak.
Visit the site at: galaxydigital.com
Smoky Park Supper Club is the largest shipping container restaurant in the country. The goal was to design a website that showcased the architecture, the atmosphere, and the different events happening on their grounds.
The solution include custom features like an events calendar, masonary blog feed, and announcement banner that is easy to update for the Smoky Park team. The design is as elegant on a mobile device as it is on a desktop. This site was a collaborative effort with development partner Fullsteam Labs.
View the site at smokypark.com
Southside Woodworks is a social enterprise that creates beautiful crafted goods, while providing sustainable employment for low-income residents of Asheville. When they started mapping out their business plan, they knew they needed a powerful brand and help telling their story. Working with Leanna Miller, we created a brand that not only had a bold strong look, but a voice that could be used to communicate their mission across all marketing efforts.
The logo was literally built out of boards, to represent the nature of their products. This flat black and white approach allows for the brand to be easily transferred into a variety of mediums, including burnt onto their wooden products.
The website design was a simple solution created on SquareSpace, which allowed for the start-up to remain budget conscious in the early stages of it’s development. Impactful imagery of the craftsmen and messaging is used throughout the site to communicate that they are mission focused, working to better the community.
Equinox is a design and planning consulting firm that provides a full range of sustainable solutions for design, planning, and ecological monitoring. The goal of this project was to design a new brand for the company and a website that was sophisticated, yet down to earth website that showcased their services and expertise.
It was important to Equinox to design a brand that was flexible for a variety of applications and audiences. . The brand design needed to appeal to both corporations and to homeowners. The concept of designing a mark where water meets land speaks is all encompassing to elements that Equinox works to protect and replenish.
The new website showcases the new brand design and offers a more intuitive user experience. Anna Raddatz was a collaborator on this project who worked on the messaging and overhaul of the site content. Together, we worked directly with Equinox to streamline the site content and create more direct paths to getting potential clients to the right information. Jason Johnson, of FullSteam Labs, headed the development of this custom wordpress theme, brought the design by providing a unique interactive experience.
See full site at equinoxenvironmental.com
A website design for JB Media group, an internet marketing and SEO firm in Asheville, North Carolina. JB Media recently rebranded and needed a website that showcased their new brand, growing team, and services they offer. They wanted the site to be reflective of their personality, while still looking professional. It was also important to design the webpages to have strong hierarchy in typography to break up the large amount of content that needed to live on each page.
Complimentary brand colors and stunning photography were implemented to add an element of fun. The colors were integrated in service title cards, parallax panels, and also in the interactive team page design.
The team and office photos were taken by photographer Mike Belleme and the logo was designed by Richard Norris with Project 13. I partnered with Julien Melissas of JM Labs for custom wordpress development. This site is designed uses a responsive bootstrap framework.
Visit the site at: jbmediagroupllc.com.
I worked on the overall image and branding of LoLo, a new digital Local Loyalty program launching here in Asheville, NC. The rest of the site uses the latest web trends, including parallax scrolling, and a responsive framework. This site needed to be designed for the mobile device, and using a responsive website design guaranteed that all of the information would be included and optimized on the mobile site.
I collaborated with Pollinate Collaborations, who nailed the messaging and determined that the site needed to be fun, sophisticated, and hip. This website is the perfect candidate for parallax scrolling. When you scroll down the page, the LoLo comes to life with small morsels of information that are attractive and easy to read. Find out more about the process of branding a tech start up on my blog.
Asheville ABC stores have been getting a new face. When they asked Market Connections to step in to do a website redesign, we were thrilled.
The website was revamped to include colorful imagery by Mark Combs, new map technology optimized for mobile devices, a responsive Wordpress website design for a content managed system, a new bright color palette, and a responsive web design that adapts to all screen sizes.
Be sure to check out all of the added functionality, witty slideshow headlines and map features at ashevilleabcboard.com.